Any communications professional will tell you that the best way to convey your message is to keep it short and concise, in other words: “Keep it Simple Stupid.” Take it from the experts: James Carville said it best: “It’s the economy, stupid.” President Obama promised “Hope and Change.” Hillary Clinton said we are “Stronger together.” President Trump vowed to “Make America Great Again.” President Trump mastered the art of “branding” and it was an effective tool in winning over voters. Alice Stewart looks at the winning political campaigns, sharing the secrets of effective messaging that anyone can leverage in their communications.
