Modern technology has had a tremendous impact on the second oldest profession. The media business has become is a 27/4 affair. This can make or break a candidate, nominee, legislation or any public figure. How do those who cover politics, public affairs and breaking news meet the demands of getting the story right while also getting it right now? How do campaigns deploy rapid response teams to diffuse negative stories? Who can readers trust to get the story right? Alice Stewart guides you through an increasingly shifting media landscape.